Most Customers usually don’t spend their valuable time to register their feedback for any product or service. Customers often choose to volunteer for sharing the feedback if they either had a delightful experience about the product and service or having a frustrating experience. It is Ok for an organization if a positive feedback from a customer is missed. But if the customers are not provided with a proper channel to capture the negative feedback and failed to take action, they decide to never to do business with the service provider again. Hence every organization should use a well-structured feedback system in the right timing for not to lose business because of uncaptured feedback from the customer.
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