Have an adequate and not too lengthy and not too short Frequently Asked Question section (FAQ). FAQ can be product wise, service wise etc., if we are offering more than one service, or have more than one product, and it is good to have one for each product and service. We can even have one question on where can they get help, and how to use the FAQ itself. The answers to the questions should be easily understandable in a layman language and elaborate enough. Try to include answers for frequently occurring issues and how to resolve and prevent them from occurring, warrant period details, common doubts that raise about the product and service etc.
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