Acknowledge the customer whenever possible. It can be a simple smile, just a phone call or an e-card sent. The format could be anything, we should acknowledge the customer and say thanks to them for all that happened. It can be a customer appreciation or an issue raised by them. As many as 3 out of 4 customers say they have spent more with a company because of a history of positive experiences. Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long term business relationship. Craft every thank you sent out from your company to be specific to the customer, relevancy is key. Be as appreciative as possible to your customers for taking the time to go through the process of resolving their issue. Finally, follow up with a good old fashioned “Thank you.” Note.
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