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Every business starts by knowing its customers because without the customer there is no business. Businesses start by solving a problem for a very specific group of customers. The solution may be a product or a service. There has never been a business that did not start out by fulfilling unmet needs. This is not just knowing the needs and wants of your ideal customer, but understanding who they are, how they live, who they associate with are also important for the business organization. Some of the insights of well understanding about your customers are given below.
Focus the current customer beyond boundaries:
If you don’t want to lose the business or to improve the product, then just focus on your current customers. This means, Spending more time to know your customer beyond what they have been buying from you, but fully understanding how they are using your products, what experience they have with your products and what you can do to improve customer satisfaction and thereby the product.
Dare to know the mindset of customers in deep:
It is always better for you to know the disadvantages of your products or the features which can be added to your product before your competitors get to know about it. Therefore, be open to receive the critics about your product.
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Website data Analytics
Your website is the hub of your entire Inbound Marketing strategy. Make sure it displays the customers exactly what they are searching for, and effectively navigate them to the tour of your products and services. Find out what pages customers visit mostly and time they kept open, what type sites are attracting more number of customers, and what kind of sites creates more traffic and which site have very fewer visitors etc. It explains how people interact with your site.
Surveys with Questionnaires
Prepare a set of questionnaires and post by using email and social media sites like Facebook, twitter, etc. and get the answers along with all the information about customers like age, gender, location, income, ethnicity and so on by offering some vouchers like movie tickets, buffet in restaurant, garment offers in retail stores etc.
Here are some benefits Faasthelp can bring to any company
• 80% reduction in customer support and engagement costs
• 40% reduction in support agent time
• 3x increase in your customer visits and visit times
• Empowered customers with high satisfaction scores
• 24/7 customer support cover
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