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Is CRM selling or is it marketing?. CRM is about building Relationship with the customer, it is beyond selling and marketing. It helps in building and maintaining long-term relationship the customer. It helps you in knowing your customers current needs and future needs.
Retaining existing customers is very important because the time, effort and money involved in finding new customer base are huge.
Customer Needs are business. You should recognize their needs and problems and make a business opportunity based on that. CRM will help businesses to do this. CRM helps to understand customers, customer issues, customer needs in a better way.
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Main Advantages of having a CRM system to any business are
Track Customer needs, issues, interactions
One can easily track the needs of the customers using the CRM software, issues can be tracked separately and you can increase the interaction with the customer in an automated way.
Improves the customer relationships, retains customers
As you address the needs and issues of the customer in faster way and in an effective way, this will lead to the good and satisfactory customer relationship which will increase the customer retention.
Analyzes customers needs, behaviors
As the customer information is stored in the CRM, data can be analyzed to find out the customer needs and behaviors and these can be turned into the business needs.
Collaborates the organization workflows
CRM system allows you to collaborate and interact within the organization on the issues faced by customers, they can be easily assigned and resolved collectively and this will also improve the understanding of everyone in the organization.
Cost saving, Reduces costs involved in customer service
As the workflow is automated, the cost involved in resolving the issues are reduced.
Organization Profits improves
Costs of the customer services are reduced, analysis of the data available in minutes, so the organization can strategize the marketing and improve profits.
Improves the sales and helps in marketing
Customer retention is increased, with word of mouth new customers are generated. Leads to new customers are automatically happening.
Allows you to predict the business needs
Historic data can be used for analysis, customer behaviors, needs can be analyzed and predicted businesses can be realized before competitors capture the market.
Companies position in market increases
With all above the company position in the market increases over a period of time.
Here are some benefits Faasthelp can bring to any company
• 80% reduction in customer support and engagement costs
• 40% reduction in support agent time
• 3x increase in your customer visits and visit times
• Empowered customers with high satisfaction scores
• 24/7 customer support cover
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